MAD Athletic DevelopmentLISTEN TO MORGAN

Strength, conditioning and injury resilience at Birmingham Moseley.

Coached by Morgan ‘Mog’ Dawes — semi-pro player at Moseley and S&C coach. Youth athletic development on the weekly timetable, plus 1-2-1 PT, prehab and rugby strength for adults — elite training without the elite price tag.

Join the programmeMessage Morgan on WhatsApp

What Morgan does

Two ways to train.

Two young athletes working through a banded pull at the rig
01

Youth Athletic Development

Ages 10+. Strength, speed and injury resilience, on a weekly timetable — coached by someone who still competes. Prehab is built into every session, not bolted on after something goes wrong. Six sessions a week, places capped so everyone gets coached.

Join the programme
Morgan talking an athlete through a movement
02

1-2-1 PT, prehab & rugby strength

For adults and individual athletes. 1-2-1 personal training, prehab and injury resilience work, rugby strength, body recomposition, off-season programming — arranged directly with Morgan, not through the timetable.

Send an enquiry
Message Morgan on WhatsAppmorgan@madathleticdevelopment.co.uk
Morgan Dawes carrying the ball in Birmingham Moseley colours
MOGMorgan Dawes

About Morgan

Player. Coach.

Birmingham Moseley first-team player. Came through the club’s pathway — now coaching the next generation through the same one.

I started this because grassroots sport was missing real S&C support for young athletes — strength, movement quality and the prehab that keeps them available to play. Parents would ask me what their kid should be doing, and there was no clear answer locally. So I built one.

“Make elite training affordable and give every athlete the chance to be their best.”

Word of mouth

Testimonials

“
Morgan is a superstar who really brought out the best in our son. He listened, was patient and encouraging. He was more like a mentor than a trainer. We could quite clearly see the progress in strength and speed from the training. Definitely recommend him to all those looking to improve and stay fit.
Emma — Parent
“
Morgan is supportive, encouraging and considerate. He has real passion for the training and wants every person to do well. Will do training programs to fit your ability or if you have any injury.
Hayden
“
Morgan's sessions transformed how Will trains. He turns up wanting to be there — that's the win.
Nik Priestley — Parent — Birmingham Moseley U14s
“
I feel stronger on the pitch and I actually know why I'm doing the lifts. Mog explains everything.
Will Priestley — Birmingham Moseley U14s

Weekly timetable

Six sessions a week. Pick your slot.

Every class is youth coaching, ages 10+. Adults train 1-2-1 — message Morgan and he'll sort you out.

All sessions run at the micro-gym at Billesley Common. Places are capped so everyone gets coached — when a session's full, it's full.

  • Monday5:30–6:30pmAthletic Development (U13s and below)6 places left
  • Monday6:30–7:30pmAthletic Development (U13s and below)8 places left
  • Tuesday5:15–6:15pmAthletic Development (U14s and above)3 places left
  • Wednesday5:15–6:15pmConditioning (U10s and above)17 places left
  • Thursday5:15–6:15pmAthletic Development (U14s and above)5 places left
  • Friday6:15–7:15pmAthletic Development (U14s and above)8 places left
Join the programme

Membership

One monthly payment. No faff.

£12.50 a session, or £11.63 if you train three times a week. Spread evenly across the year by Direct Debit — so it's the same amount every month, holidays included.

1 session per week

£53.75/ month
Join

2 sessions per week

£107.50/ month
Join

3 sessions per week

£150.00/ month
Join

After 1-2-1 PT, rugby strength or off-season programming? Those are arranged directly. Message Morgan on WhatsApp or email morgan@madathleticdevelopment.co.uk.

Where to find Morgan

Train at Moseley.

Address

Birmingham Moseley Rugby Club, Billesley Common, Yardley Wood Road, Birmingham B13 0HN